Professional Carwashing & Detailing - Feb 2012
nite theme and said theyre making efforts to save the environment and help their bottom line by concentrating on their water usage and sewer bills lighting power and equipment Wilsons tips for operators if they have not already done so are to Use fluorescent or LED lighting which can save 30 40 percent on a power bill Drill for a well and look at reclaim units which can also save 30 40 percent on water and sewer bills Consider more efficient equipment like chemical applicators which can save up to 20 percent on chemical usage Consider different power saving devices like the Black Hawk Power Saver which can save you 15 30 percent on a power bill All the above ideas can bring 20000 to 50000 savings per year Wilson said With the economy the way it is we need Rejuvenate youR customeRs Revitalize youR bottom line Circle 211 Everywhere It Matters 2012 Ecolab USA Inc All rights reserved Drive repeat business with customer pleasing spa inspired Blue Coral Foaming Fragrances Featuring our 1 selling Green Tea Foaming Fragrance 1 877 ECOWASH www ecolab com solutions vehicle care www carwash com 29 in the industry for 16 years and currently owns Cool Wave Carwashes in Virginia and the consulting firm Wash Consultants LLC He said its still big and will be for years to come It really doesnt matter to most customers if their local carwash is going green It does however matter to the site owner due to increased utility costs Water sewer electric and natural gas rates continue to rise There are no indications that this trend will change said Willis The upfront costs to going being and staying green are staggering Willis continued but the long term cost savings more than justify the upfront costs As the cost of going green decreases more and more operators will start going green for the simple fact that it makes economic since he said Marc Wilson a carwash owner and executive director of the Southeastern Car Wash Association said efficiency is a defi What is Generation Z and how will it affect your business Generation Z also known as the Net Generation is made up of people born in the early to mid 1990s and this is the age bracket that will change the way you do business Why Because this generation is being raised on and by Internet One bad visit to a carwash and a Generation Z er will tweet about it naming your business and location for all of his or her followers to see Kathy Savitt founder and CEO of the social commerce site Lockerz wrote in an April 2011 article for Mashable Business that if you please a Generation Z er with your particular product or service youll also earn your biggest supporter As a result she wrote marketers need to make it easy to share what their Gen Z customers love From Facebook Likes to branded tweets its never been easier to share your opinion online Savitt said that ready or not Generation Z is here and they are the future So what does this mean for you Well youll have to make sure youre monitoring the Internet to see if there are any posts about your business If there is a customer complaint do what you can to rectify the situation and make strides to improve your image and reputation Or as Savitt stated in her article Dont stifle conversation nor attempt to control conversation about your products encourage it There will be bad along with the good but it will be authentic This transparency will ultimately contribute to the long term success of your brand Continued on page 32
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Professional Carwashing & Detailing - Feb 2012
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