Professional Carwashing & Detailing - Feb 2012
Circle 207 Cover Story Continued from page 32 34 Professional Carwashing Detailing February 2012 soap hot water and good pressure in the gun I have been able raise prices a little without complaint Dugoff also said that smartphone apps that bring in customers looking for your business at that moment are great but as all of the different apps proliferate you cant subscribe to them all We have to be selective and careful he said Willis also said of apps that as the smartphone market continues to evolve more and more applications will cater to both operators controlling equipment and customers information payment options and couponing I have equipment that is completely programmed and is remotely monitored by my smartphone But as for customer based apps and Internet marketing be sure to do your homework As payment technologies continue to evolve in the industry he said this will become less cumbersome net by everyone Today continued Gaudreau consumers find you shop communicate to your customers about you and make decisions about doing business with you via the Internet The result is that a carwashs website search engine optimization presence on social media use of increasingly popular Internet marketing venues and day to day management of their image on the Internet is becoming a minimum requirement for survival rather than a marketing add on Understanding Gaudreau said and really working with this trend means getting feedback from your customers that if utilized successfully can increase business and position you for the future David Dugoff owner of College Park Car Wash in College Park MD and the operator vice president of the Mid Atlantic Carwash Association said Customers are looking for consistent value good thick customers and make sure your current customers come back and dont go to your competitor or become at home carwashers The 2012 carwash customer According to Willis for the most part customers havent changed They will continue to look for value choice of options and services good customer service clean facilities short wait times and most of all a clean vehicle However the influx of the Internet savvy Generation Z see sidebar customer base should influence the way you do business Steve Gaudreau a carwash consultant with 20 years of experience and founder of Steve Gaudreau Associates said One of the biggest trends that is continuing to accelerate into 2012 that operators need to be aware of is the change to their customers and potential customers that are occurring because of the increasing usage of the Inter Concluded on page 38
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Professional Carwashing & Detailing - Feb 2012
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