Professional Carwashing & Detailing - Feb 2012
Cover Story Circle 204 38 Professional Carwashing Detailing February 2012 Continued from page 34 Whats ahead for social media According to Social Media Project Coordinator Erin Sullivan Capellman who works for Thomson CompuMark Twitter will continue its upward trend Im certain its continuing to trend upward A good piece of evidence is that all politicians in the current election utilize it Something to look out for is Google a social networking platform which is set to rival Facebook This is a space to watch said Capellman I know their traffic grew by something like 50 percent or more in December and Ive noticed theyre advertising on TV Im not convinced it will be around forever but its certainly the most viable competition to Facebook that I can recall Linkedin a networking site for professionals went nuts in 2011 and it should to continue to go nuts said Capellman Helping its popularity is that they have added lots of new functionality and promises of much more From personal experience and that of some friends their customer service is abysmal and not prepared to handle the obscene amount of users so thats something to Something to look out for is Google a social networking platform which is set to rival Facebook Erin Sullivan Capellman social media project coordinator for Thomson CompuMark consider Capellman said But I think given their unique platform and lack of competitors it certainly wont be a deal breaker Its not all stories of growth however as Capellman noted that one once prominent Myspace will continue its downward spiral As for mobile Smartphone usage Capellman said Generally speaking mobile for social platforms continues to grow exponentially I think I read recently that something like 50 percent plus of Facebook traffic is from mobile users and that number might be even higher As for Groupon Stansbury said she thinks it along with LivingSocial are great tools to use to build exposure and create new customers You need to be smart about your offer however and really understand that this is not a moneymaker but a way to build your brand and hopefully your customer base she said Id be surprised if it didnt pick up momentum in the industry this year At least one association the Car Wash Operators of New Jersey ran a successful program for its members with Groupon o
You must have JavaScript enabled to view digital editions.
Professional Carwashing & Detailing - Feb 2012
You must have cookies enabled to view digital editions.
