Professional Carwashing & Detailing - Feb 2012
The new in bay hose dryers have proven popular with Joes customers www carwash com 45 THE Busines CENTER Joes Car Wash electrical bill runs about 1100 or 1200 a month because Im a fanatic on light light is an enemy of criminals Adding equipment Watson said the carwash has been rebuilt half a dozen times since it opened in the early 1960s and he has used the same equipment supplier for over 40 years One of the newest additions to the wash is credit card acceptance in the self serve ting in a very very unique spot where we dont have any competition Watson said I dont think wed ever have any competition as far as coin op is concerned Customer concern Watsons son Micah operates Joes and there are two other employees on the payroll When a customer is on the property employees follow the old adage that the customer is always right In fact Watson teaches employees that the only thing a customer cannot do while using the carwash is touch an employee If a customer has a bad attitude you say Yes sir Thank you sir Appreciate it If hes got any type of complaint I dont care even if you know its nefarious we give him free carwashes or free vacuum cleaners or whatever it is Watson said Our job is to part that customer from his money and to make him want to come back and do it again And thats how we run our business The wash also utilizes lighting to help keep their customers safe The property uses high intensity canopy lighting that is now popular at many gas stations Ive got lots of lighting Watson said Our ing traffic in Houston The wash is located on a downtown street that boasts a traffic count of 38000 cars per day This allows the seven stall business to average about 1500 washes per week and sales can surge to 2500 washes per week in the spring During the spring rush Watson said the wash is often busy all day long and half the night Watson opened the carwash in 1962 and he previously owned a dozen washes He ended up selling every carwash except for Joes I kept this one because it was on prime property The property that this carwash is on when I bought it and built it some 45 or 50 years ago in 1962 I paid 47000 for the property and its 16000 square feet That same piece of property today is worth 100 a square foot Watson stated Because of current real estate costs the wash will never have any self serve competition in the area You cant build a coinoperated carwash on that type of property and make a cash flow and so were sit Weve got a tremendous amount of carriage trade A lot of our customers come in driving high dollar expensive cars They are customers that dont want anybody messing with their car so they use our carwash Richard Watson co owner of Joes Car Wash Continued on next page Joes location has an average traffic count of 38000 cars per day Colorful signage helps draw customers to the super clean carwash Watson opened the first carwash on the property in 1962 Joes convenient downtown location helps keep the self serve bays full
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Professional Carwashing & Detailing - Feb 2012
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