Professional Carwashing & Detailing - Feb 2012
CONSULTANTS CORNER Operators should be prepared to establish a new brand and defend it 64 Professional Carwashing Detailing February 2012 Stay tuned folks there is much more to come Until next time get out your gloves Chris www carwash consultant com Christopher C McKenna of McKenna Enterprises LLC based in Santa Barbara CA can be reached at 805 636 1052 or via email at chris@ carwash consultant com You can also visit his website at www carwash consultant com Chris would like to thank Paul Dadgar of the Irvine Advisory Group LLC for his contributions to this article is recommended here for the new operator In other words you will want to put a face to your new operation reflecting your new trademark style of doing business In conclusion we are in a whole new era and with that will come a whole new style of carwashing For those of you that remember back to the 1950s and 1960s the big thing was the wash and hot wax In time that demand for services grew to online protectant wheel and white wall cleaning and eventually hand waxes and even full whileyou wait details Well now things are going to change again and just like in the past it will be driven by consumer demand and in the case of express flex the economic spending ability of the customer labor saving technology Updated reclaim systems Energy efficiencies for all systems including VFD and solar systems New signage and an updated and attractive image package These conversions can cost between 500000 and 1 million depending on the current condition of the business and other site issues Handling a new brand Operators should be prepared to establish a new brand and defend it Here is where your prize fighter comes into his own A very personable approach Circle 208 Continued from prior page
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Professional Carwashing & Detailing - Feb 2012
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