Professional Carwashing & Detailing - Feb 2012
Prep work Vice President of Business Publishing Tracy Aston Martin tracy@ grandviewmedia com 205 789 0968 Associate Publisher Sandy Murphy smurphy@ carwash com 518 640 9169 Editorial Director Rich DiPaolo rdipaolo@ ntpmedia com 516 404 4532 Editor Debra Gorgos dgorgos@ carwash com 518 640 9166 Managing Editor Phillip Lawless plawless@ carwash com 205 408 3744 Classified Special Sections Pat Harrington pharrington@ carwash com 518 640 9173 Art Director Erika Talbot etalbot@ ntpmedia com 518 640 9165 Director of Business Operations Michael Perkins mperkins@ ntpmedia com 518 640 9156 Materials Manager Rebecca Wilson rwilson@ ntpmedia com 518 640 9164 Editorial Advertising Publishing Offices NTP Media 19 British American Blvd West Latham NY 12110 1405 518 783 1281 FAX 518 783 1386 NTP is a division of Grand View Media Group Inc Birmingham AL For Subscription information Outside U S 847 763 1867 or Toll Free 866 721 4807 or email professionalcarwashing@ halldata com Subscribe Renew Change of Address www carwash com subscribe Corporate General Manager Barry Lovette barry@ grandviewmedia com Vice President of Operations Brent Kizzire brent@ grandviewmedia com Chief Marketing Officer Publishing Services Group Hank Brown hank@ grandviewmedia com Vice President of Business Publishing Tracy Aston Martin tracy@ grandviewmedia com Vice President of Finance Brad Youngblood brad@ grandviewmedia com Director of Circulation Fulfillment Delicia Poole delicia@ grandviewmedia com Circulation Manager Stacie Tubb stubb@ grandviewmedia com Circulation Analyst Anna Hicks ahicks@ grandviewmedia com The publisher reserves the right to reject any and all materials not in keeping with the publications standards whether such standards are written or not The publisher makes no judgements as to claims of products or services advertised What a long strange winter its been I spent five winters in the lovely state of Vermont Four winters were spent right outside of Burlington whilst a college student and the other was spent directly in Burlington after I graduated Those were some cold winters When it wasnt snowing the wind was blowing Sometimes it was doing both I believe my college was in a valley and Im pretty sure the campus was shaped like some sort of wind tunnel My senior year 1998 was the winter of the great ice storm I think my car was under 2 inches of ice at some point and people ice skated on the college tennis courts This current winter has been a strange one right Did anyone out there have a white Christmas I think it was in the 40s in the Northeast and I know a lot of skiers and snowboarders in the Northeast are upset with the lack of snow In checking out the Farmers Almanac which is online a paradox in its own right I think at www almanac com I found out that temperatures across the board will be cold for February but there wont be a lot of snow Have you checked out the Almanac I suggest you do I have no idea how it works and how the tides affect weather patterns but the thing has been around for 220 years so that says something But if youre skeptical and think its all a bunch of ballyhoo I recommend a very good resource AccuWeather which can be found at www accuweather com Be sure you know what the future holds weather wise so that youre properly staffed and prepared Also be ready to warn customers about the harmful affects of road salt and sand damage when it does snow and be sure to use such warnings on your signs in your ads and in your social media platforms because a lot of people out there still seem to think that snow and rain is enough to clean off a car Also even if there isnt any snow and its just plain cold out there be sure to let your customers know that you dry off a car before it leaves the lot so they arent worried about anything freezing over And as an aside for Petes sake on those cold and frigid days please be sure your staff is given plenty of breaks to warm up proper winter attire and lots and lots of free hot coffee In other news the International Carwash Association has announced the keynote speaker for The Car Wash Show which is being held May 7 9 in Las Vegas And while I know very little about football I do know who this guy is thanks to some very funny Saturday Night Live skits including over the top Chicagoan accents Thats right folks This year Mike Ditka will be giving the keynote I think he will give a great address and he definitely knows a thing or two about how to achieve success not only as a football player and coach but also as a business man In fact he is responsible for one of my favorite quotations Before you can win you have to believe you are worthy So with that happy washing everyone and heres to an unusually high car count winter Debra Gorgos Editor 6 Professional Carwashing Detailing February 2012
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