of the job you did that day.”
Look to expand, but watch the
demographics Expanding your carwash needs to be care- fully thought out, according to Gesund and Clark. The cost of land and water, as well as
(Continued from page 26)
the difference in customer bases and climate need to be considered. Clark said his compa- ny hopes to open two locations later this year and even more in the future years in the greater Houston area. He said understand- ing the needs and expectations of their core customers in this marketplace is important. According to Gesund, who co-owns eight
locations, Super Car Wash is always looking to expand, but he added the demographics have to be perfect before growing. “We think a high residential area close to a corner is most important,” Gesund said. “We have to be careful; metro Detroit is over populat- ed with carwashes all offering the same things at the same prices. We are in a very competitive carwashing market.”
The economy is hurting, but
Super Car Wash (ranked #42) has eight locations.
(Concluded on page 30)
