Professional Carwash & Detailing

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(Continued from page 54) Velocity® and Razor touch-free wash systems, Radiantz soft cloth wash system, and MOTO EXPRESS WASH® touch-free motorcycle wash. The 7 Flags Car Wash and Express Lube location in Fairfield, CA, is the first green business in the city to be certi- fied by Solano County. Solano County has certified four other businesses in the coun- ty. Those companies must “conserve energy and water, recycle and reduce their waste and ensure they don’t pollute.” The standards have been set by a team of inspectors from the Solano Garbage Company, City of Fairfield Water Division, Small Business Energy Alliance, Fairfield-Suisun Sewer District and the County Hazardous Materials Division. The owners of Vanity Car Wash, a self-service carwash and ice cream eatery in Hilldale, MI, are handing out the keys to their business — literally — in a unique promotion that has generat- ed a lot of buzz. “We think it’s probably the first time anyone has tried anything like this,” said Victoria Burke, co-owner of the business along with her family. The carwash will sell 6,000 numbered sets of “Express Keys” for $100 (plus cost of key) each. As well as being good for $100 off any service at the wash, the keys also enter the purchaser into a raffle for the ownership of Vanity Car Wash, its inventory and the adjoining ice cream business. The raffle will be held in May 2010, or after 6,000 keys are sold, whichever comes first, the website site. Anew Datamonitor survey evaluates the carwash preferences of consumers in Spain, including the type of carwash used, fre- quency, and popularity/satisfaction of each. Datamonitor has previously released reports concerning car- wash preferences in France and Italy. The survey of 1,750 consumers also assesses “what is impor- tant to motorists when they are selecting how to wash their car and measures how different wash types perform in meeting their expectations.” Highlights from the survey: • Motorists in Spain are most concerned with care of vehi- cle exterior, closely followed by wash quality, when they select a carwash. Value for money is also an important consideration but ranks third, which is lower than in other markets. • Motorists were asked to name the brand of carwash they most commonly use. Only 8 percent said that they never used a branded carwash. Among those who do use a branded wash, Repsol dominates the market, being cited by 32 percent of respondents.
Car Wash Services of the South East (CWSSE) hosted a Car Wash Investor Seminar, conducted by Car Wash College. The seminar, which took place June 8, outlined ways to build a successful wash and gave special attention to express exterior washes. It covered everything from choosing a location to financing to site selection.
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