Professional Carwash & Detailing

Self-serve/IBA Solutions

Drip, drop, dry .................................................. 44 A drought in Southern Texas is threatening to dry up the carwash industry; see ho w businesses are preparing and what can you learn from their experiences.

Detailer’s Spotlight

Marketing on a budget.................................. 46 Industry veteran Bud Abraham explains the questions and answers behind a good marketing plan for a tight economy.

Be faster, but better.......................................... 48 Advancements in detailing chemicals rely on science to help you improve volumes and profits.

Profit Centers That Work

Pet wash maintenance made easy ............. 50 Easy steps to keep your pet wash running smoothly.

Fast lube, fast carwash, fast profits ................ 52 Fast lube insiders reveal the reasons why investing in a new profit center is a smart business decision even during a recession.

Departments

Prep Work............................................................... 6

Around the Industry.............................................. 8

Pre-Soak ............................................................... 10

Industry Watch..................................................... 54

Products & Services ............................................ 60

Product Showcase .............................................. 64

Distributor Locator............................................... 66

Car Care Corner................................................. 68

Reader Service Center....................................... 72

Classifieds ............................................................ 75

The Yellow Pages................................................. 79 What’s In Your Wash............................................ 80 80

Vice President of Business Publishing Tracy Aston-Martin tracy@grandviewmedia.com (205) 789-0968

Associate Publisher Sandy Murphy smurphy@carwash.com ext. 3131

Editor in Chief

Kate Carr

kcarr@carwash.com 518-779-1667

Managing Editor

Debra Gorgos

dgorgos@carwash.com ext. 3163

Classified/Special Sections Pat Harrington pharrington@carwash.com ext. 3153

Art Director

Mary Margaret Adcock

marya@grandviewmedia.com

Director of Business Operations Michael Perkins mperkins@ntpmedia.com ext. 3133 ®

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Corporate

General Manager

Barry Lovette barry@grandviewmedia.com Vice President of Operations Brent Kizzire brent@grandviewmedia.com Chief Marketing Officer, Publishing Services Group Hank Brown hank@grandviewmedia.com Vice President of Business Publishing Tracy Aston-Martin tracy@grandviewmedia.com Vice President of Finance Brad Youngblood brad@grandviewmedia.com Director of Circulation & Fulfillment Delicia Poole delicia@grandviewmedia.com

on the cover ...
Cover design
by Mary Margaret
Adcock,
NTP Media.

The publisher reserves the right to reject any and all materials not in keeping with the publication’s standards, whether such standards are written or not. The publisher makes no judgements as to claims of products or services advertised.