“We are a society of card-carrying citizens
and those businesses that fail to follow
that trend will become less relevant in the
consumers’ eyes every year.
A secure facility
Although Carlson suggested most operations will want to accept as many forms of
payment as possible, including cash, coin
and plastic, there is one segment that will
benefit from an entirely cashless business:
High-risk locations. If keeping cash is a
security risk, Carlson recommended going
entirely plastic.
Adding a Laundromat to your carwash business is an easy way to attract a wider customer base, spread out costs for the property and increase your average ticket revenue.
About
30
percent of con-
sumers will only
use cash (or
coin) to wash their
laundry. Mean-
while, over
60
percent will go
out of their way
to use a credit
card.
you will not be all things to all customers,”
Carlson continued. “A fully cashless store
will play the numbers game that follows
consumer spending research that clearly
shows customers that do not pay with cash
will spend more per visit. So cashless pay-
ment has a lot of advantages to the cashless
consumer. A properly run cashless store
will be successful as long as the focus is on
improving the customer experience.” PC&D
Innovative
RYAN CARLSON,
WASHCARD SYSTEMS
For cashless stores, the trick is to proper-
ly market and educate your customer base,
Carlson said. “Fully card-based stores are
not all doom and gloom,” he explained.
Instead, Carlson continued, these sites
must create incentive programs, marketing
plans, and build promotions around their
stored value cards that “compel custom-
ers to spend more, and perhaps wash that
additional load of laundry.”
“It takes hard work and dedication to
educate customers and the understand-
ing that going completely cashless means
